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What is Content Marketing? Do I Need It?
Content marketing is not new. It is everywhere — and most of it is ignored. Creating compelling content that gets noticed is not easy and requires patience, persistence, and drive, not to mention —...
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A Story: From Bump to Buzz
Appealing to Our Minds Remember that commercial you saw watching March Madness last night? Yeah, me neither. As a matter of fact, I don’t even remember what I had for dinner a few nights ago. They say...
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How to Monetize Your Content Marketing Message
More Right or Less Right The ultimate goal of your marketing is - and always has been - to grow your business. Jay Baer, author of Youtility, says there is no right or wrong when it comes to content...
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Engineer the Outcome
In his book, Start With Why, Simon Sinek tells a story of a group of American car executives who went to Japan to see a Japanese assembly line. At the end of the line, the doors were put on the...
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How to Spread Your Idea
So how do you make an impact with an idea you have and make it spread? Start! Build a list (name and email). Create a memorable story. Make people laugh. Be likeable. Be generous. Make people cry....
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Segmenting A Loopfuse List By Owner
Loopfuse List Segmentation By Owner Within Loopfuse it may be desirable to segment your lists by various owners. The Lead records in Loopfuse have an Owner field. This field should be synced via the...
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Installing Tracking Beacon
Following are the steps to installing the OneView tracking beacon: 1. Click the Help link on the top right navigation bar From the drop list you will select “Configuration Wizard” as shown below: Step...
View ArticleHow do I make required fields in my registration forms?
The following information will guide you to ensure a prospect or customer completes required fields of your registration forms. There are two ways to validate that required fields are completed in a...
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Lead Scoring: Am I Ready to Buy from You?
THE DRAMA I remember when I purchased my first car. It was a brand new 1984 metallic white, six-speed Mazda RX-7. I was young and had just graduated from college, and my wife and I had just started our...
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Mapping Dropdowns and Radio Buttons
In this tutorial we will cover mapping dropdown menus and radio buttons in your Loopfuse account. Step 1: Build the Form Here we are building a very basic form. The fields we are capturing are: First...
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